Wakely Strategic Market Analysis and Ranking Tool (SMART)
Medicare Advantage market analysis, the SMART way.
Wakely’s Strategic Market Analysis and Ranking Tool (SMART) gives Medicare Advantage analysis product teams the insights they need to win in competitive markets. By analyzing market trends and benefit designs, SMART highlights opportunities to build a portfolio that attracts members, drives growth, and maximizes profitability. Paired with the guidance of Wakely consultants — offering decades of strategic and actuarial experience — SMART gives your organization a data-based edge over the competition.
In-depth analysis, customizable for your needs.
The SMART tool provides you with interactive Excel-based modules that can be customized for your service area, plan type, benefit design, and more. Working with the Wakely SMART tool offers myriad advantages for your product team:
- Flexible and scalable – Choose bundled products, regional customizations, or comprehensive wrap services.
- Your data, competitor benchmarks – Analyze your data in comparison with competitor profiles for real-world market impact.
- Pair data with proven expertise – After applying the tool to your data, amplify your insights with Wakely consulting, built on decades of actuarial experience in Medicare Advantage analysis.
Request a consultation to learn more about SMART.
Insights for Medicare Advantage design, strategy, and success.
Our SMART tool simplifies decision-making and product design by helping your organization:
Understand market dynamics
Use SMART to gain a clear picture of Medicare Advantage market conditions with enrollment trends, landscape shifts, competitor profiles, and county-level revenue opportunities.
- Identify high-growth markets and service area changes
- Benchmark competitor performance, star ratings, and plan offerings
- Track supplemental coverage trends shaping consumer demand
Drive smarter benefit design
Turn data into actionable strategy with robust SMART analytics. Use the tool to compare benefits, premiums, and value across the market.
- Evaluate competitor benefit packages year over year
- Identify value drivers through premium, plan value, and supplemental coverage analyses
- Understand financial performance drivers (underwriting gains/losses, MLR, admin expenses)
Model your strategy with confidence
Go beyond static reports with interactive tools that let you test and refine product strategies.
- Score benefit designs for financial and marketability impacts
- Explore service area scenarios with competitor overlays
- Segment markets to target key growth opportunities
Amplify SMART’s impact with consulting expertise
Pair SMART data and tools with Wakely’s trusted actuarial guidance.
- Our actuaries provide customized strategy decks to support decision-making
- SMART package includes up to 50 hours of expert consulting for benefit design, sales, and marketing alignment
- Get qualitative insights from our team to complement analytics and ensure member-focused strategies
