The Medicare Advantage (MA) market landscape is rapidly changing and growing. Each year, MA organizations (MAOs) are entering new markets, expanding service areas, or offering new or enhanced benefits in order to gain market share.

This paper explores the various drivers of enrollment growth in the MA space. We evaluated the correlation between: 1) a health plan improving benefits or reducing member premium and 2) the subsequent enrollment change in that plan. We also discuss other factors, outside of benefits and member premiums, that can contribute to enrollment growth as well.

What Drives Medicare Advantage Sales?